Cabanga Africa Group · Advertising
Edition 2026.1 · Effective 1 August 2026
Applies to all twelve regional editions

Advertising
Specifications
and Rate Card

One page size. One grid. One rate mechanic.

This document governs paid space in every Cabanga Africa Group magazine and on every magazine website. Any edition, any market, the same specification and the same arithmetic.

12Regional editions
24Countries of circulation
28Countries of reach
15K+Direct subscribers
1.8MDownloads
In one line
  • Every edition uses one page size, one grid and one rate mechanic.
  • Print is priced at USD 0.015 per square millimetre of advertising area.
  • Eight print units and four web banner sizes are published, with artwork requirements for each.
  • A full page measures 51,359 square millimetres, which prices at USD 770.
01 · The Network

Twelve editions,
one standard.

Every edition is produced to the same house specification: 235 x 300 mm, the same two-column grid, the same typography, the same production pipeline. An advertisement built to this specification runs unaltered in any edition, or in all twelve at once.

CabangaSouth Africa and Eswatini
KufungaZimbabwe
MoakanyiBotswana and Lesotho
DhiladhilaNamibia
FikiriaEast Africa
GanizoZambia and Malawi
HleketaMozambique
IronuNigeria and West Africa
KanisaDemocratic Republic of Congo
MufakirNorth Africa
OkusimaAngola
YaadaEthiopia, Chad, Eritrea and Somalia

Frequency: monthly. Each edition publishes a numbered volume and issue. The Probe Journal and BehaviourReport are produced to the same page specification but are quoted separately from this card.

02 · The Rate Mechanic

Space is sold
by area.

How every print price in this document is calculated.

The whole card, in one line
Width mmxHeight mmxUSD 0.015=Space cost, per edition, per issue

There is no negotiated card. The base rate is USD 0.015 per square millimetre of booked space, applied identically across all twelve editions. A full page occupies 51,359 mm² of live area and therefore costs USD 770. Position loadings and volume discounts are applied to that figure, in that order. Arithmetic is carried unrounded throughout and rounded once, to the nearest dollar, at the figure you actually pay.

Worked example

A half page horizontal in Moakanyi, placed opposite the contents page, booked for six consecutive issues.

Space · 203 x 125 mm25,375 mm²
Base ratex USD 0.015
Space costUSD 381
Position loading · facing contents (+25%)USD 476
Series discount · 6 insertions (-15%)USD 404
Payable per issueUSD 404
Total, six issuesUSD 2,426

All figures in United States Dollars, exclusive of any applicable local tax.

03 · Page Architecture

The page every
edition is built on.

9 mm 97 97 BLEED 3 MM RUNNING HEAD FOLIO 300 MM TRIM 235 MM TRIM
Shown to scale. Shaded blocks are the two live columns. The dashed inner rule is the 10 mm safety margin; the dashed outer rule is the bleed.
Trim
235 x 300 mm portrait. Identical in every edition.
Bleed
3 mm on all four sides. Supply size 241 x 306 mm.
Live area
203 x 253 mm. All non-bleed space is measured inside this box.
Margins
16 mm left and right, 25 mm head, 22 mm foot.
Columns
Two columns of 97 mm with a 9 mm gutter.
Safety
Keep all type and logos 10 mm inside trim on bleed material.
Gutter
On a spread, allow 6 mm clear of the binding either side.

Every advertisement unit below is a whole number of columns wide. Nothing in this card sits off-grid, which is why one set of artwork runs in all twelve editions without adjustment.

04 · Print Units and Rates

Available space.

These are the only print units sold. Rates are per edition, per issue, at run-of-book position, before loadings and discounts.

Rate card · print · USD 0.015 per mm²
UnitLive size (w x h)Supply with bleedAreaRate
Double-page spread438 x 253 mm476 x 306 mm110,814 mm²1,662
Full page203 x 253 mm241 x 306 mm51,359 mm²770
Half page - horizontal203 x 125 mm241 x 141 mm25,375 mm²381
Half page - vertical97 x 253 mm116 x 306 mm24,541 mm²368
Third page - horizontal203 x 84 mm241 x 100 mm17,052 mm²256
Quarter page - horizontal203 x 62 mm241 x 78 mm12,586 mm²189
Quarter page - vertical97 x 125 mm116 x 141 mm12,125 mm²182
Strip203 x 42 mm241 x 58 mm8,526 mm²128

Bleed supply sizes add 3 mm on every edge that runs off the page. Units that sit inside the text block - third, quarter and strip - are ordinarily supplied at live size with no bleed. Bleed versions are accepted where the unit is placed at the head or foot of a page.

Position loadings · applied to the space cost before any discount
PositionLoadingFull page
Outside back cover+60%1,233
Inside front cover+50%1,156
Inside back cover+35%1,040
Facing contents or editor's note+25%963
Guaranteed first third of book+15%886
Guaranteed right-hand page+10%847
Run of book-770

Run-of-book carries no loading and no position guarantee.

Series and network discounts
CommitmentBasisDiscount
3 insertionsSame edition, within 12 months-10%
6 insertionsSame edition, within 12 months-15%
12 insertionsSame edition, within 12 months-20%
3 to 5 editionsSame unit, same issue cycle-15%
6 to 11 editionsSame unit, same issue cycle-25%
All 12 editionsNetwork buy, same unit, same issue cycle-35%

Series and network discounts are alternatives, not cumulative. The larger of the two applies. A full page across the full network in one issue cycle: USD 9,245 at card, USD 6,009 net of the 35% network discount.

05 · Print Material Specification

How to supply
artwork.

File format
PDF/X-1a:2001 or PDF/X-4. Single page, one advertisement per file.
Colour space
CMYK. Convert all RGB, Lab and spot colours before supply.
Total ink
Maximum 300%. Solid black type 100% K only.
Rich black
Large solid areas: 60C 40M 40Y 100K.
Image resolution
300 ppi at final size. 1200 ppi for bitmap line art.
Minimum type
7 pt positive, 8 pt reversed. Hairlines not below 0.25 pt.
Fonts
Fully embedded or outlined. No Type 3, no OpenType variable fonts.
Marks
Crop and registration marks offset 5 mm. No colour bars inside trim.
Transparency
Flattened, or supplied as PDF/X-4 with live transparency.
File size
Up to 40 MB by email. Larger files by transfer link.
Naming
Advertiser_Edition_Unit_Vol_Issue.pdf
Proofing
A contract proof is not required. Supply a low-resolution PDF for position reference.

Material that does not meet this specification will be returned for correction. Where correction is not possible before the material deadline, the booking runs as a house advertisement and remains payable.

06 · Digital

The web banner.

One banner unit is sold across the network. It is the only advertising position available on the magazine websites, and it is identical on all twelve.

Advertise here Cabanga Africa Group

Shown at scale. Dashed guides mark the central safe zone that survives narrow viewports.

Dimensions
1500 x 250 px (6:1). No other size is accepted.
High-density file
3000 x 500 px, supplied alongside the standard file.
File format
JPG, PNG or GIF. RGB, sRGB profile.
Maximum weight
200 KB static, 400 KB animated.
Animation
Maximum 15 seconds, 3 loops, then rest on a static end frame.
Safe zone
Keep the logo and the message inside the central 1140 x 250 px. Edges may be cropped on narrow screens.
Minimum type
28 px at 1500 px wide, so it remains legible when the banner scales down.
Border
Required where the banner background is near-white, so it separates from the page.
Click-through
One destination URL, https only, supplied with the artwork. UTM parameters welcome.
Third-party tags
Not accepted. Hosted creative only.
Reporting
Impressions and clicks, reported monthly.
Placement
Rotated across article and index pages of the edition site.
Rate card · web banner · per calendar month
BuySitesPer month
Single edition1195
Regional cluster3 to 5495
Half network6 to 11890
Full networkAll 121,450

Term discounts: 3 months -10%, 6 months -15%, 12 months -20%. Minimum booking one calendar month. Creative may be changed once per month at no charge.

07 · Deadlines

The monthly cycle.

StageDeadline
Space booking confirmed15th of the month preceding publication
Print material supplied20th of the month preceding publication
Cancellation without chargeUp to the booking deadline. After that, 100% payable.
PublicationLast working day of the month
Web banner liveWithin 2 working days of material and payment
08 · Terms of Acceptance

What we will
and will not run.

How A Rate Is Calculated
  1. Take the advertising area of the unit in square millimetres.
  2. Multiply it by USD 0.015, the published rate per square millimetre.
  3. That is the rate for one insertion in one edition.
  4. Multiply by the number of editions you are booking across the network.